What is SEO?

What is SEO? 

SEO is an acronym in English that means SEARCH ENGINE OPTIMIZATION , which in context means Search Engine Optimization, also known as natural or organic positioning.

SEO is one of the ways or techniques to appear in good positions in Google. The other way is through advertising on Google AdWords, which can appear on the first page immediately to the phrases you select.

One difference between SEO and Adwords advertising in addition to the location in the search results is that the natural position is free, i.e. not paid to Google each time someone clicks on one of the results shown.

The difficulty is to appear on the first page of Google and even more in early position. It is not easy, especially when there is much competition.

Before delving into the actions of the SEO, it is important to know how Google works to position the website.

Google has a robot (also called crawler or spider or Googlebot) that visits websites and collect information that is on the network to somehow generate a directory of everything on the internet, extracting the most important these pages such as title, description, text anchors, bold text, links to other pages, content, images etc ...

Throughout this process, we have synthesized in the previous paragraph occurs within 24 hours. When a user logs in to Google and do a search, Google will select pages that have relevant content according to the terms and presents the results to the user by sorting them according to what Google believes is most relevant.

Now that we know how Google, we can better understand the scale factors, i.e. those that search engines consider to give results, and can be divided into internal {on page) and off-page (external).

But before looking in detail and how these factors affect Google for a website, let's consider a very important part of any campaign positioning: the key words.

Selection of Keywords

The keywords or key phrases can be defined as the combination of words by which a person or a company you would like to appear well positioned on Google or another search engine. For example, for a florist are: flowers, selling flowers, send flowers.

The success of any SEO campaign begins with the selection of key words or phrases used by people searching in Google your products or services.

The goal is not only appear in the top positions on a search, but also positioned by the phrases that will maximize the traffic to certain website and also those they are as aligned with the content of a web page.

Therefore, if we want a company to appear in search results a user must be very clear what these words before applying actions or SEO positioning.

How to select keywords?

a. Terms of the brand.

The first thing to know is:

What position is your brand name ranked in search engines, and

If you have all the terms associated with the brand, as well as product names.

Google keyword suggestions.

Add the website, keywords and competitors URL.s, suggestion tool keywords (https://adwords.google.com/select/KeywordTooiExternal) to obtain a list of keywords that are your potential customers using Google to find your products or services.

Be sure to include a number of key terms (selling flowers), middle ground (selling flowers in Santiago) and related terms (selling roses at home}.

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