What is SEO?
SEO is an acronym in English that means SEARCH ENGINE OPTIMIZATION , which in context means Search Engine Optimization, also known as natural or organic positioning.
SEO is one of the ways or techniques to appear in good
positions in Google. The other way is through advertising on Google AdWords,
which can appear on the first page immediately to the phrases you select.
One difference between SEO and Adwords advertising in
addition to the location in the search results is that the natural position is
free, i.e. not paid to Google each time someone clicks on one of the results
shown.
The difficulty is to appear on the first page of Google and
even more in early position. It is not easy, especially when there is much
competition.
Before delving into the actions of the SEO, it is important
to know how Google works to position the website.
Google has a robot (also called crawler or spider or
Googlebot) that visits websites and collect information that is on the network
to somehow generate a directory of everything on the internet, extracting the
most important these pages such as title, description, text anchors, bold text,
links to other pages, content, images etc ...
Throughout this process, we have synthesized in the previous
paragraph occurs within 24 hours. When a user logs in to Google and do a
search, Google will select pages that have relevant content according to the
terms and presents the results to the user by sorting them according to what
Google believes is most relevant.
Now that we know how Google, we can better understand the
scale factors, i.e. those that search engines consider to give results, and can
be divided into internal {on page) and off-page (external).
But before looking in detail and how these factors affect Google
for a website, let's consider a very important part of any campaign
positioning: the key words.
Selection of Keywords
The keywords or key phrases can be defined as the
combination of words by which a person or a company you would like to appear
well positioned on Google or another search engine. For example, for a florist are:
flowers, selling flowers, send flowers.
The success of any SEO campaign begins with the selection of
key words or phrases used by people searching in Google your products or
services.
The goal is not only appear in the top positions on a
search, but also positioned by the phrases that will maximize the traffic to
certain website and also those they are as aligned with the content of a web
page.
Therefore, if we want a company to appear in search results
a user must be very clear what these words before applying actions or SEO positioning.
How to select keywords?
a. Terms of the brand.
The first thing to know is:
What position is your brand name ranked in search engines,
and
If you have all the terms associated with the brand, as well
as product names.
Google keyword suggestions.
Add the website, keywords and competitors URL.s, suggestion
tool keywords (https://adwords.google.com/select/KeywordTooiExternal) to obtain
a list of keywords that are your potential customers using Google to find your
products or services.
Be sure to include a number of key terms (selling flowers),
middle ground (selling flowers in Santiago) and related terms (selling roses at
home}.
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