About Google and the Changes in Link Building

About Google and the Changes inLink Building

Google updates their algorithms hundreds of times a year.  SEO  work is to adapt the website to these rapidly changing circumstances in order to continue to generate traffic through search engines. web provide Seo Training Coimbatore

In recent years,  SEO  has been affected by recent algorithm updates (Panda and  Penguin ) which have changed the game dramatically. Behind them, Google's strategy is that in the top of results pages appear whose contents actually like the Internet, pages popular. A popularity that no longer measured only by inbound links, but also by the natural references in the network (comments on social networks, tweets, 'likes' ...). The seeker is becoming smarter as well as links and references detecting unnatural that could hurt the ranking of that page.

Google posts

In recent days, Google has sent messages through the Webmasters tool  to thousands of web pages indicating that it has detected suspicious links.

On this subject, we can read this article where the engineer responsible for the Anti-Spam team, Matt Cutts says not to worry to receive this message, but we must not ignore.

Some of the websites of our clients have received a warning message, but its ranking has not been affected.

Yet in RKINFO INDIA we decided to conduct an audit of incoming links in order to detect those who may harm the image that Google has of your site.

Like all  SEO  agencies have reached agreements with related bloggers to write and link to the pages of our customers in order to increase their popularity. Knowing how delicate is the task we have always done the link building manually and very carefully. However, what used to be common  SEO  practice can now be frowned upon because of the misuse of links that have made some pages from  blogs  networks or portals that have been 'dark side'. A link to a business directory for example may have been safe at the time of discharge and have become suspicious if their managers have used illegal techniques to promote the site.

Given this situation and to ensure the tranquility of our customers, we inform you that although we always RKINFO INDIAaware of the latest developments in the sector, if it were necessary to remove a hyperlink, we will contact the webmasters for make sure it cleared.

From  SEO  to Content Marketing

In the future, the  SEO strategy  will be "spinning" was increasingly integrated a content marketing in the areas of Communication, PR, creative agencies, marketing offline, etc.. Something that will definitely help you gets the essential references and necessary for a good ranking and reaches the top positions in Google.

In line with these changes, see some simple guidelines for  SEO  from now:

Create valuable content that entertains, teaches, surprise...

Always think first before you give than to receive.

Interacting with people from other authorities in the industry (magazines, suppliers, associations,  blogs  ....)

Conversations on the network.

Do not abuse keywords on the web or repeating the same phrases in the texts of the links.

Finally, we take this opportunity and offer all our customers sit together to define the new approach to  SEO strategy and action plan.

Best regards,

RKINFO INDIA  SEO  Team