The 7 key steps to a successful online business,
One of the worst nightmares of a first-proud owner of a
website is that anyone visiting! There are millions of
websites in cyberspace
that were armed with great care, but do not receive enough traffic to survive
over time. Do not let yours be one of them! Discover 5 surefire strategies you
can employ to make your
website not only a banner over the great desert of
cyberspace.
Step 4: Draw a stampede of traffic to your site
Well, as we plan our business on the
Internet , we have a
website and products to sell. In addition we implemented an auto responder on
site to capture emails from our visitors.
Now the real work begins. You have to advertise your
website to receive visitors who wish to subscribe and buy in the future.
It is important to note the sequence of targets to attract
visitors. Not to sell their products and / or services. You first want to
subscribe. At all costs.
This is because very few people buy on their first visit to
a
website . It is shown that normally requires a statement of at least 7 times
the message of selling a product or service before it is executed a purchase.
So you want to get your mail on the first visit. If you do
not, that person can disappear and never visit your
website .
But if he delivers your mail, you can maintain contact with
her through their newsletters and auto responder messages. As you are
positioned as an expert in your niche and add value to the lives of its
subscribers, win their confidence and start buying.
Therefore, at this stage, we are interested only get your
emails.
It's a matter of numbers. The more visitors you have will
have more subscribers, more customers are going to buy and more money will win.
To attract visitors, there are paid methods and free
methods.
Paid advertising brings quality visitors to your page and
the results are short term. Free advertising, however, our mid-term results,
but is very effective. Ideally, use a combination of both, depending on
available resources.
A popular way to advertise on the site is using
Google Adsense .
These are small ads that are designed with certain keywords
to appear on pages that allow publication and that, in turn, have content that
also contains the keywords of the add
If you use
Google Adsense , your ads will automatically
appear on pages that have content that relates to your niche. Every time
someone presses the link for your ad, you must pay a certain amount of cents.
The good thing about using
Google Adsense is to select a
very specific look that you are looking for information related to your niche.
Also you can design advertising campaigns and putting a limit to the money you
spend on them.
Other advertising options is to place paid ads with a link
to your page ("Banners") in another place and pay for its
publication. They can be Web sites or blogs related to your topic or social
pages like Facebook, for example.
These are free methods to attract visitors to your online
business:
Personally, I have had great success with free methods in
Education for Success. I have seen that, apart from being "0" cost,
highly effective and very easy to implement.
With persistence and perseverance, they achieve excellent
results and very soon it will be positioned as an expert in your area on the
web, without spending a dime on advertising.
My 4 pillars of positioning on the web are:
1. A good
SEO :
SEO stands for " Search Engine Optimization " or " Search Engine Optimization ." The set of techniques and strategies used to position a website in the results pages of a search engine like Google, for example.
The good news is that a relatively small site with good
SEO can get in a better place than a larger company. The
Internet is the great
equalizer.
The goal is to grab the top spots in
search engines , for
people seeking information on a topic oppress the link of your page and not
your competition.
Keywords: in the URL of the site, in the title tag (blue bar
at the top of your screen when you open a web page), the titles in the content,
Meta description, etc...
Fresh content. Must be constantly providing original content to the search engine spiders that walk its pages. A new publication a week is a good goal.
2. Write articles:
One of the most powerful strategies to position themselves
on the web is to write articles. If one gets the habit of writing one article
per week, after one year will have 52 articles published.
Each item is shipped to various article directories which,
in turn, are collected by other business owners on the web that are looking
good content for your page. So the effect is viral and work items as real
"secret agents" 24 hours a day, 7 days a week.
It's not so hard to write an article, as no special language
skills are required. On the Web, the language must be rather informal, as if
talking with a friend over a cup of coffee.
The ideal length for an article should be 500 to 800 words.
To make the most of your article, you must:
Write a good title with your keywords
Write a good description with your keywords
Write your content with your keywords
Write an excellent biography of author
Knowing how and where to upload the articles
3. Write a newsletter:
As mentioned in step # 2 of course, is very important that
you send a weekly newsletter to subscribers with really good content that
provides value to their lives.
Aside from earning more credibility with subscribers who
already have, your subscribers will begin to share their information with their
friends and acquaintances. Every time you send a newsletter, you will see a
boom in the number of subscribers to its
website .
4. Interview with experts:
Another very effective way to make them known and to gain
more credibility on the web is to simply take the position of others.
You can invite experts and interview them. This will attract
a lot of traffic, as they will share in the credibility of each expert you
interview.
Outside the interview, you can create strategic alliances in
which you offer an expert advertising in exchange for an article he published
them in place, for example.
Where are experts?
In social networking sites: Facebook, LinkedIn, Twitter,
Find blogs and
websites on your topic on Google
Article directories, in the category of your topic
Forums of people who are related to your niche
Once you have a steady stream of visitors to your web site,
will be able to form a virtual commune will be fascinated by your contributions
and many will be willing to pay to get more information from you.
By Krishnamurti
Sales@rkinfo.in
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