SEO stands for Search Engine Optimization, indian Search Engine Optimization.

SEO stands for Search Engine Optimization, indian Search Engine Optimization.

Search Engine Optimization or SEO, refers to any procedure or person used to improve the position of a certain website in search results on the Internet for the purpose of increasing the number of visits.  Course  participants are able to communicate with each other using our chats, discussion forums and blogs. 

Who is the graduate?

Webmasters.
Web developers.
Web designers.
Technology Managers.

Directors of Technology.

Business Owners.

Consultants.

General public with interest in learning to position websites.

Minimum graduate

For this Graduate students need a college degree in a career. Such certification must be accredited.

What You Learn

Through this course you will learn the basics of  SEO . Concepts such as " SEO  on page", "no follow" or "anchor text" will no longer be unknown to you. Professionals will instruct in the rudiments of natural positioning, selection of keywords and writing focused on search engines, and the use of  SEO  tools to improve the internal monitoring. A SEO campaign is an investment much more effective than an ad in the classifieds in newspapers and flyers. Generate a value brand that people associate your website with a product or service status. The trust people place in Google increases when delivering results to a search leads to pages that occupy the main positions are always the most popular. Every time a web of these features is assisted by an SEO campaign, the positive results are visible.

Increase the flow of long tail: If there are a greater number of sites indexed with quality material, increase visits from Google users search for specific products through less competitive keywords.

Improve positioning for product: The site gets relevance, allowing better.

The positions of the most competitive product categories.

Indexed rate: The time between the release of a recent product and its display in Google decreases considerably.

Disappearance of unwanted pages: When a product comes out, for example due to lack of stock is removed from Google, and is redirected to other similar products or category page, enabling you to exploit all the flux reaches the page.

Reduce costs SEM: If your site through SEO earns some categories for which you are paying per click advertising (SEM, Search Engine Marketing) will not have to continue paying for them, and may reduce that expense or reassign to disclose other products, improving the ROI of the campaign.

Increased sales: The immediate consequence of more visits in more products and analyze the purchasing process is to increase profits.

Units

Introduction to Search Engine Marketing.

Introduction to the Seekers.

That way the new algorithms work.

Ranking factors.

Fundamental concepts of usability.

Keyword Targeting and Research.

Optimization of the site for a keyword.

Elements of a page can be improved.

Also spying competitors.

Writing for the Web.

Trend analysis to create content.

Creating the action plan.

Methodology and definition of activities.

We seek to help answer your inquietudes so you can choose the best option according to your skills, hobbies and profile. Tell us where you are and what type of postgraduate study so that we would want help.